Image building thanks to emotions – VSA wants to further sports sponsoring

January 23, 2015 –Roughly 80 percent of German companies choose to engage in sports (Ostfalia/Statista 2014) – whether it is a professional club being sponsored in order to raise the level of awareness or as a CSR strategy component by sponsoring the local club. Emotions play a significant role in sports sponsoring, from which brands can benefit. The young association of sports sponsoring providers (VSA) based in the capital city office of German sports in Berlin promotes a professionalization and a clear framework. It is particularly challenging to put complex ideas across and to communicate them to stakeholders. Thereby we support the VSA with our expertise. (Photo: Infront Sports & Media AG)