18 exciting days in Georgia's capital city – a travel report

June 07, 2016 – In May 2016, I stayed in Tbilisi (Georgia) for 18 days. At the Caucasus University, I had the privilege to give a lecture for a master class of PR students on “media training”. Moreover, the PR Club Tbilisi invited me for a discussion. I also gave an interview to the TV broadcasting station Maestro and discussed Georgia’s tourism strategy until 2025 with the Head of the Georgian Tourism Administration. Of course, these activities did not cover all 18 days of my stay in Georgia. Thus, I had the chance to explore a young country which is characterized by great hospitality and incredibly warm-hearted people: from the 5,000 meters high Caucasus to the south-easternmost point of Christianity, which became the state religion in 400 AD). Jammed between Turkey and Russia, Georgia aims to establish a close relationship with the European Union – and does so rightly. Despite of centuries of suppression, the country of Georgia has never given up its struggle for freedom and independence and a life-affirming generation deserves the best support for its only 25-years-old nation on its way towards Western standards. HeadlineAffairs is currently examining how a German PR agency could support Georgia on its way.

Jochen Leufen